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| In correlation with the themes of the Chicago ITH event, the Silicon Valley conference explored the commitments personal branding involves and the impact on all of the other commitments people have. Personal branding in itself is a full-time job and many professionals insist that a career, family life, and social life can't thrive together. Marketing, PR and, media executives convened in Silicon Valley to provide strategies and examples of how to balance all of the commitments, build a personal brand, and maintain sanity. |
 | Attending the 'Influencing the Headlines' conference
provided valuable insights about anticipating news trends
and increasing successful connections with journalists.
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| - Kate Koziol, Public Relations and Social Media at K Squared |
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