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| Brand building in the social media space is more than a well-placed LOL or creative tweet. Many organizations want to leverage the high visibility social media can bring to brand building, but few people know how to do it without getting lost in the noise. NewsCertified brought a panel of successful social media branding experts with experience in public relations, new media, and journalism to the Atlanta ITH event. They shared broad positioning strategies, practical engagement, tips, and the pros and cons of maintaining an active social media presence. Event attendees gained unique perspective on the potential of social media through the eyes of experienced brand builders. |
 | The workshops gave the attendees important skills and
tips for handling the media. |  |
| - Kathryn Lindquist, Chief Marketing Officer at Taylor De-Jongh |
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